Red Collective

Aug 2022— Dec 2022
Project Overview
Creating a logo and brand identity for a period access advocacy group.
Project Details:
Client: Self–Study
Roles: Logo Designer, Writer, 2D Designer
Package Designer, Webdesigner
Red Collective is a period advocacy group for people local to the Inland Empire. They focus on creating a community of support, with the mission to provide free and acces­sible period products and help support the dignity of menstruators all around. The Red Collective logo consists of elongated circles that represent various aspects of the organization:  periods, people, and aid. The intense red reflects the boldness of the group.

Some of the assets and created for the organization are a logo both with an icon and a as a word mark, a website that included a landing page, and other pages such as an About, Donation, and Ordering Care Kit page.
Process
Sketches for the logo. They are numbered 1 through 23. The sketches are in black and white.
A cross shaped logo with rounded corners - almost like a flower shape and similar to a pad. It is bright red with white letters in the center reading "Red Collective"
Inside brochure with QR code directing to the site.
The brochure cover in the shape of the logo.